For anyone targeting women users, the thoughts of the gals at Smart Design's Femme Den are really spot on. I saw Erica Eden talk at the last conference, and it was very inspiring! They have a blog but most informative on the first pass is their white paper, Design and Gender: Thinking About Sex. It talks about how women desire benefits, not features; Designing for the whole experience and what a woman takes into consideration while shopping; considering her body, her lifestyle, and above all, how it makes her feel.
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