Current Assessment Report (CAR)
for the
Baby Boomer Market
Interesting article to read for baby boomer market here is the table of contents (check out section 3 and 4:
INTRODUCTION
SECTION 1. CURRENT ANALYSIS
Segmenting the Boomer Market
Demographics
Psychographics
Income, Savings and Spending Patterns
SECTION 2. TRAVEL PATTERNS AND PREFERENCES
Share of Travel Market
Continuing Trends
New Trends
SECTION 3. PRODUCT IDEAS
SECTION 4. MARKETING AND SALES STRATEGIES
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