February 8, 2009
Baby Boomers - Know This Consumer
Baby boomers—typically defined as those folks born between 1946 and 1964—are the largest buying group in America.
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This blog is for students and the professor to upload articles and research that pertains to the DSID 128 Fall 2011 course project called ACTIVE BOOMERS IN 2020. Past articles and research exists from the last time this project was run in DSID 128 in Spring 2009.
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