February 15, 2009

Ford Vehicle Designs Influenced By Baby Boomers


With the influx of the aging baby boomer consumer barreling greater influence within industry and design, automakers like Ford Motor Company are looking towards the ergonomic needs of their boomer customers for inspiration. Ergonomics within the automobile requires modifications which make equipment more usable and intuitive for people. Truth be told, by 2030, the number of people over the age of 50 will surpass those under 20.

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